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Published
Nov 16, 2021
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GOAT Brand Labs strengthens portfolio with acquisition of 11 brands

Published
Nov 16, 2021

GOAT Brand Labs, the Bengaluru-based start-up, has strengthened its brand portfolio with the acquisition of eleven direct-to-consumer brands across categories.
 

GOAT Brand Labs strengthens portfolio with acquisition of 11 brands - Frangipani - Facebook


The company, however, only disclosed the name of Mumbai-based kids clothing brand Frangipani, among the eleven acquired brands.
 
GOAT Brand Labs will help these brands with digital marketing, technology, working capital management, and channel expansion among other things.

Commenting on the acquisitions, Rishi Vasudev, co-founder and CEO of GOAT Brand Labs, in a statement said: “Each of our acquisitions is special and strengthens GOAT Brand Labs as a D2C accelerator platform. We are on course to enable passionate founders and their brands and scale at least 25 D2C brands to Rs 100 crore plus in the next three to four years.”
 
On their new partnership, Sunaina Patel and Mansi Khilachand of Frangipani, added: “From the first conversation we had with GOAT Brand Labs, it was a meeting of minds. We shared the same growth philosophy and believed the operational expertise of the team could provide incredible value to our business.”
 
GOAT, which stands for Greatest Of All Time, was started by Rishi Vasudev, along with Rameswar Misra. It is modelled on the Boston-based e-commerce start-up Thrasio which acquires small merchants and brands on leading e-commerce platforms and helps grow their business.

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