GoPursu launches Raksha Bandhan collection

By

Isabelle Crossley

Published
Aug 14, 2018

The recently launched accessories brand GoPursu has launched a new line of handbags designed as gifts for brothers to give their sisters as part of the upcoming Raksha Bandhan festival.

GoPursu’s new line of bags are designed as gifts for “sisters would be as girls are choosy, picky and have plenty of choices,” according to the brand’s press release.

The collection of Rakhi gift handbags is priced between Rs 3,550 ($51) to Rs 11,550.

The handbags are printed in what is fast becoming GoPursu’s signature digital art style, and day and evening bags both feature in the line up.

The Clementine Pure Leather Clutch (Rs 11,550) is an evening clutch that has a fan-shaped window of print, silk hand embroidery, and a vintage metal tongue.

For the daytime, the Yoana Silk Satchel (Rs 6,750) is made from mulberry silk and features a contrast black border. Other designs include the Eden Leatherette Satchel, the Yoana Silk Bucket, and the Inez Brocade Clutch. The bags are now available from the brand’s online store.

GoPursu was launched in May this year “for women, by women” and its co-founders are Sulagna Kapoor and Debsena Chakraborty. The brand has launched its own dedicated e-commerce store and its target customer base is women aged 25 to 55.