Go Colors strengthens retail presence with its 500th store

By

Maverick Martins

Published
Apr 6, 2022

Go Fashion India Ltd-owned brand Go Colors has strengthened its retail presence with the launch of its 500th exclusive-brand outlet in the country. The store is located in SGS Mall in the city of Pune.
 

The company plans to open 120 to 130 stores every year to further strengthen its retail presence across the country.
 
Go Colors holds a market share of 8 percent in the branded women's bottom wear market and expects the expansion to help it increase its market share in the coming years.

Commenting on the expansion, Gautam Saraogi, CEO of Go Fashion India in a statement said, “Achieving the milestone of having 500 stores is a five-year-old dream come true for us. We are thrilled to have our milestone store in the vibrant and youthful city of Pune and want to increase our footprint by bringing our offering closer to where our customers are.”
 
“We look forward to continuing our innovative and creative approach to launching more designs while providing more brand destinations for our consumers and achieving many such milestones in the years to come,” he added.
 
Go Colors retails a range of women’s ethnic wear, fusion wear, and casual wear. The brand’s USP is that it offers its styles in over 120 colours and focuses on leggings, palazzos, and jeggings among other bottoms.
 
The brand also retails through its dedicated e-commerce store, multi-brand e-commerce platforms, and multi-brand stores across the country.