Go Fashion to strengthen retail presence for Go Colors in northern and eastern markets

By

Isabelle Crossley

Published
Jun 17, 2022

Go Fashion plans to strengthen its India brick-and-mortar retail presence for its fashion brand Go Colors in the northern and eastern markets to match its high level of market penetration in the south and west.

Go Colors will also expand further into non-metro locations to strengthen its presence in Tier 2 and 3 towns in the current financial year, BusinessLine reported. Go Colors has achieved a 8% market share in the women’s bottom wear segment, according to the brand, and it aims to continue to expand its market share. 

“Currently, we have a strong presence in the south and west,” Go Fashion’s CEO Gautam Saraogi told BusinessLine. “We have started increasing our presence in the north and east markets as well.”

Go Colors opened 54 exclusive brand outlets in the 2022 financial year and now has over 500 stores. The brand plans to open between 120 and 150 stores per year for the foreseeable future. 

Go Colors specialises in brightly coloured leggings and trousers for women designed to be worn with kurtas or on their own. Go Fashion is based in Chennai and has reported that its sales have recovered to pre-Covid levels.