Globalbees strengthens brand portfolio with investments in Mush, Strauss

By

Maverick Martins

Published
Jan 12, 2022

Globalbees Brands Pvt Ltd, a Thrasio-style direct-to-consumer (D2C) venture, has strengthened its brand portfolio with investments in sustainable clothing brand Mush and sports brand Strauss.
 

The company sees huge growth potential in these brands and will work closely with the founders to widen its base across the country.
 
Commenting on the investment, Nitin Agarwal, CEO, Globalbees in a statement said, “With every company joining our journey, we move closer to the goal of establishing Globalbees as a diverse house of brands serving millions of customers globally. These brands have a great growth trajectory and come with a deep purpose to build meaningful products across categories that address unique consumer needs. We plan to collaborate closely with the founders to make these brands household names."

Nihar Gosalia, co-founder of Mush, added, “The demand for sustainable fashion is increasing tremendously and we see bamboo fibers replacing others due to its performance and ecological benefits. Joining the Globalbees family will accelerate our growth engines as we plan to launch various products across categories on both online and offline channels.”
 
Founded in May 2021, Globalbees has a portfolio of companies across beauty and personal care, fashion jewelry, and eyewear among others. The company plans to further strengthen its brand portfolio and is in talks with over 20 brands across categories.