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Nov 30, 2021
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GJEPC's India Pavilion at Jewellery Arabia features 55 exhibitors

Published
Nov 30, 2021

The Gem and Jewellery Promotion Council organised an India Pavilion for the 18th year in a row at the recent Jewellery Arabia trade show in Bahrain, featuring 55 Indian jewellery brands. 

The India Pavilion at the recent Jewellery Arabia trade show in Bahrain - GJEPC India- Facebook


As the GJEPC continues to work to boost India’s jewellery exports through international tie-ups and trade shows, the trade body recently travelled to Bahrain with 55 jewellery brands, the GJEPC announced on its website. The organisation reported a strong turnout at the trade show and positive reaction to its Indian brand selection.  
 
“The Middle East region is an important market, accounting for 40% of India’s total jewellery exports,” said GJEPC chairman Colin Shah, the GJEPC reported on November 26. “Today, jewellery-buying preferences across the world have changed and consumers are opting for lightweight designer jewellery. India, as one of the leading gem and jewellery exporters in the world, showcased daily wear and high-end collections for the new-age consumers. The Jewellery Arabia show was a great platform for retailers, manufacturers and stakeholders to reconnect and further revive business in the sector.”

“The India Pavilion had 55 participating exhibitors spread over an area of 821 square metres, and occupying 90 booths,” said GJEPC convenor for international exhibitions Dilip Shah. “The Indian contingent showcased some of the latest world-class jewellery lines, especially for millennials and Gen Z. India’s design capabilities and manufacturing skills were highlighted through a diverse range of daily wear, couture and bridal products priced from $10 per piece to several million dollars per bejewelled creation.” 
 
The trade show ran from November 16 to 20 at the Bahrain International Exhibition Centre in Manama, Bahrain. India’s gem and jewellery exports accounts for $40 billion each year, according to the GJEPC. India’s jewellery comprises 185 clusters, 1 million enterprises, and over 4.3 million workers.

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