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Published
Nov 26, 2020
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GJEPC promotes diamond jewellery with virtual buyer-seller meet

Published
Nov 26, 2020

The Gem and Jewellery Export Promotion Council launched its first online networking event for diamond jewellery on Wednesday, with 20 international buyers and ten exhibiting Indian businesses.

The GJEPC is promoting diamond jewellery through its VBSM - GJEPC- India- Facebook


The Diamond Studded Jewellery Virtual Buyer Seller Meet will run from November 25 to 28 online and is designed to boost international trade in the sector, the GJEPC announced on its website. 
 
“Although gem and jewellery sector has taken a severe beating during this pandemic, in the last couple of months, we have witnessed lots of up shoots,” the Ministry of Commerce and Industry’s Department of Commerce joint secretary, Suresh Kumar, said at the inauguration on Wednesday, the GJEPC reported. 

“Compared to September, the trade has increased 125% in October. With the line-up of festivities in November, we will see a further increase in business in the last two quarters. Global travel may be impacted till mid-2021 and virtual platforms would be one way to create more business opportunities and ensure that business does not suffer.”
 
The VBSM has already seen participation from buyers from the UK, Russia, Middle East, South America, Australia, Ireland, Spain, Lebanon, Brazil, Colombia, Ecuador, and Kuwait, according to the GJEPC. 
 
“Even during the pandemic, diamonds and diamond jewellery have remained the ultimate symbols of love and have outperformed other luxury categories,” said GJEPC chairman, Colin Shah, at the online event.

“Revenge shopping by consumers  across key markets have proved advantageous for the category. The imminent promise of a vaccine bodes well for our industry and we will enter 2021 on a high note of optimism.”
 
The Indian businesses participating in the event comprise of Savio Jewellery, Jaipur; Fine Jewellery Manufacturing Ltd., Mumbai; Shankar Jewels Ltd., Mumbai; K P Sanghvi International Pvt. Ltd., Mumbai; Kama-Schachter Jewelry Pvt. Ltd., Mumbai; Tanvirkumar & Co., Mumbai; Elvee Jewels Private Ltd., Surat; GNS Jewellery, Surat; Uni Design Jewellery Pvt. Ltd., Mumbai; and Priority Jewels, Mumbai.  

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