GJEPC pledges Rs 50 crore for welfare measures

Mar 26, 2020
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The Gem and Jewellery Export Promotion Council (GJEPC) has set up a Rs 50 crore ($6.77 million) corpus from its own reserves to provide welfare measures during the Covid-19 lockdown and business shutdown.

The GJEPC has pledged to support the Indian jewellery industry - Diamond Producers Association- Facebook

The GJEPC plans to roll out welfare measures with its new corpus, the organisation announced on Twitter and its website on March 25. The organisation’s chairman, Pramod Kumar Agrawal, remains hopeful that the GJEPC’s aid and cooperation from its member exporters will keep the industry going.

“We are confident that together we shall emerge victorious from this crisis,” said Agrawal.

“GJEPC has pledged to serve the nation and, in particular, the Indian gems and jewellery industry in every possible manner,” added Agrawal, the GJEPC reported. “We at GJEPC will leave no stone unturned when it comes to protecting and taking care of this industry.”
The organisation also urged its members to take care of their employees during India’s ongoing 21-day lockdown. The gem and jewellery industry is one of India’s largest employment sectors with a workforce of over five million, wrote the GJEPC.
“It becomes pertinent and mandatory at such distressing times to take adequate care of our employees and support them wholeheartedly,” continued Agrawal.

“We sincerely appeal to all our members to take care of their employees during the lockdown period as also stated by the government and demonstrate a united and humane approach. This is the time to show we care.”
Although the lockdown has only just begun, businesses have already felt the effects.

“Businesses all over the world have plummeted to all-time lows,” wrote the GJEPC on its website, acknowledging that the coronavirus-led financial crisis is only just beginning and will no doubt effect the Indian fine jewellery industry for a significant time.

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