GJEPC links up with Ebay to boost jewellery exports
As part of its partnership with e-commerce platform Ebay, the Gem and Jewellery Export Promotion Council will launch an ‘Exclusive Jewellery Store’ on Ebay with the aim of boosting Indian jewellery exports.
“As part of our endeavour to constantly deliver value to members, GJEPC has collaborated with Ebay, to establish an exclusive and dedicated store for jewellery on Ebay,” said GJEPC chairman Colin Shah.
“This would be an opportunity for all jewellery manufacturers to list their products and showcase them to the already existing buyer base of Ebay. The collaboration between Ebay, India and GJEPC is a step towards facilitating gem and jewellery exports through e-commerce platform and drive the vision of ‘Digital India’.”
Demand for gems and jewellery is picking up in all major export markets, according to Shah, so online sales offer a significant opportunity for business growth. With the tagline ‘Make in India for the World’, the Ebay store will give GJEPC-member jewellery businesses the opportunity to reach international markets. The platform will also provide market research and insight and local business development support.
“The partnership brings immense opportunities and benefits to GJEPC Members especially to MSMEs and small to medium businesses, to reach out to a new segment of prospective customers,” said Shah. “In the first three months, GJEPC members stand to benefit anything from Rs. 40,000 [$551.99] for 500 listings to Rs. 95,000 for 1000 listings. The value-added services provided by Ebay will assist in market development and enhance the business-customer proposition of Indian jewellers.”
The GJEPC signed a memorandum of understanding with Ebay in March this year to boost Indian jewellery exports. As well as account management support by Ebay, the platform will feature seller incentive programmes, a free basic subscription for three months, and free Ebay product listings fir the UK, US, and Australia for six months.
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