Gizmore partners with Optiemus Electronics to manufacture smartwatches

By

Isabelle Crossley

Published
Feb 7, 2023

Electronics and watch brand Gizmore has joined forces with Optiemus Electronics Limited. The partnership will facilitate the manufacture of approximately 1 million smartwatches in the coming 12 months.

Gizmore is witnessing strong traction in its smartwatch segment and plans to retail over 1.5 million smartwatches in the 2024 financial year, Indian Retailer Bureau reported. This would enable to capture a 5% share of the smartwatch market in India. 
 
“Consumers have shown immense faith in Gizmore,” said the business’ CEO and co-founder Sanjay Kalirona, Indian Retailer Bureau reported. “As a result of consumer trust, we have achieved encouraging growth numbers, introducing several new models in quick succession and creating a strong base in the smartwatch segment. We sold over 40,000 smartwatches in October last year, i.e. during the festive season. In comparison, we are targeting sales of over 50,000 units every month from January onwards. We plan to continue delighting our customers by introducing several new product features. The overwhelming customer support and our consistent efforts will help ensure that we can capture a 5 percent market share in the Indian smartwatch industry by the end of next fiscal.”

Gizmore plans for Optiemus Electronics to manufacture 75% of its total volume of smartwatches over the next few years. The business retails on multi-brand platforms including Flipkart as well as on its own e-commerce store.