Giva partners with Shoppers Stop for offline expansion
Online silver jewellery start-up Giva has collaborated with retail chain Shoppers Stop to enter the offline space in the Indian jewellery market.
With this partnership, Giva’s products will be available across Shoppers Stop stores in leading metro cities starting with Mumbai and Bengaluru.
On the back of its offline expansion, Giva expects strong sales at the Shoppers Stop outlets and aims to clock revenue of over Rs 100 crore ($13.6 million) during the current financial year.
Commenting on this partnership, Ishendra Agarwal, founder of Giva in a statement said, “We are delighted to partner with Shoppers Stop in a bid to expand our offline presence across the country. With this collaboration, we are confident of significantly expanding our customer base by physically showcasing the timeless elegance of pure silver jewellery that is perfect for daily wear and is even ideal for festive wear.”
Venu Nair, CEO of Shoppers Stop added, “We believe that by leveraging the visibility provided by our stores, Giva can allure discerning customers to try out their vast range of exquisitely crafted silver jewellery pieces and further expand their customer base. At Shoppers Stop, we hope that we can build upon this partnership and progressively expand it to cover more of our stores across the cities we operate in.”
Founded in 2019, Giva products are available online on its website and marketplaces such as Amazon, Myntra, Ajio, Tata Cliq, Nykaa, and others.
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