Giva partners with Anushka Sharma for new advertising campaign

By

Isabelle Crossley

Published
Apr 22, 2022

Silver jewellery brand Giva has partnered with Bollywood celebrity Anushka Sharma to launch a new multi-media advertising campaign which taps into the growing trend for purchasing jewellery for oneself.

In Giva’s new advertising campaign, Sharma is seen choosing a pair of earrings for herself then seeking approval from her pet dog, with the aim of showing that love comes in many forms, according to the brand. This narrative harnesses the trend amongst younger Indians for purchasing jewellery for themselves and for everyday wear as opposed to as a gift. 
 
“With Anushka Sharma at her vivacious best in the advertisement, we wanted to portray our company as an accessorising option for every occasion,” said Giva’s founder Ishendra Agarwal, Livemint reported. “While the initial plan is to tap the online viewer base of some of these platforms, we will eventually expand to other media avenues and follow up with further media campaigns. We are confident that our unique product line combined with Anushka’s bubbly persona will further enhance our appeal to a wider audience.”

The advertising campaign will be featured on platforms including SonyLiv and Hotstar as well as social media platforms including Instagram and Youtube. The aim of the campaign is to widen the brand’s customer base, bringing in both Sharma’s fan base and other Gen Z and Millennial Indians.  
 
“It was a joy shooting for the company’s latest campaign and the final ad film accurately depicts the excitement I feel while selecting from its collection of jewellery pieces,” said Anushka Sharma, Livemint reported. “I believe that this ad film will further strengthen the brand’s appeal amongst a wider audience and increase the number of its followers.”