Gionee partners with Flipkart to launch its ‘Smart Life’ watches
Gionee India has partnered with e-commerce major Flipkart for the exclusive launch of its ‘Smart Life’ watches on the platform.
With this launch, Gionee further strengthens its G buddy portfolio of wearables and accessories. Gionee is targeting millennials for its ‘Smart Life’ watches and the strategic launch ahead of the festive season is expected to boost sales of its newly launched product.
The Smart ‘Life’ watches have many activity-based features that include 24 hours real-time monitoring of heart rate, calorie meter, fitness, health, and multi-sport activity tracking. It has been priced at Rs 2,999 ($43).
Commenting on the launch Shashin Devsare executive director at Gionee in a statement said, “We are extremely happy to cross another milestone in our India journey by launching Gionee’s new smartwatch. The Smart ‘Life’ Watch is specially crafted for the millennial generation and provides them with the elusive X-factor when it comes to connected gadgets at a very special launch price.”
Adarsh Menon, vice president at Flipkart added, “With the festive season around the corner, we are confident that this new offering will help us reach a new set of consumers who are looking at affordable products to keep their health in check."
Gionee had entered the Indian market in 2013 and over the last six years become of the leading players in the smart accessories segment. Apart from selling online, the company also has a presence in over 42,000 retail outlets across India.
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