Published
May 9, 2023
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Gioia expands retail presence with store in Mumbai

Published
May 9, 2023

Kolkata-based luxury handbag brand Gioia has expanded its retail presence with its entry in a new market by opening a store in the city of Mumbai.


Gioia expands retail presence with store in Mumbai - Gioia


The store will offer a wide range of menswear bags and accessories like sling bags, mini bags, tote bags etc for women.

This is the second store by the mother - son designer duo Diksha & Vashisht Bhatia after they opened their first store in Kolkata in September 2022. The brand plans to open its third store in the Mall of Asia in Bangalore in June 2023.

Commenting on the expansion, Diksha and Vashisht Bhatia, founders of Gioia in a joint statement said, “A large segment of our customer base is well travelled and from different parts of the country. While retailing online alone we can cater to everyone's needs, some people still want to be able to touch and feel the product before they are confident about the quality and craftsmanship and then make a purchase. This expansion will help us increase customer recall and fight competition.”

Founded in 2020, Gioia is backed by one of the largest leather goods export houses in India, D2 International Private Limited. It sells its handbags through its website and online platforms.

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