Gillette Venus launches new campaign with Ananya Panday
P&G's Gillette Venus has signed Bollywood actress, Ananya Panday, as its new brand ambassador. The brand has also launched a new campaign ‘What’s your repeat’ featuring the actor and host of other celebrities.
The campaign created by Grey India features professional badminton player Daman Raj, slam poet Barbie Rajput, travel influencer Srishti Tehri, and actress Ananya Panday.
Through this campaign, the brand aims to promote and empower women to chase their dreams and keep at it. Indian-American rapper-singer-songwriter-dancer Raja Kumari has composed a theme song for the brand.
Commenting on the launch of the new campaign, Ananya Panday in a statement said: “I have been a Venus user myself, and to be the face of the brand seems like a natural fit. This ad film is a salute to the girls who hustle hard, do what they love, and do it on repeat.”
Raja Kumari added: “I’ve always wanted to work with Dub Sharma and I think we were able to make a fresh new sound for Venus. It’s always a pleasure to be part of a girl gang and we see this song as an anthem for today’s women.”
Gillette Venus is one of the world’s leading personal care brands offering hair removal solutions for women -- targeting the entire body, from head to toe.
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