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Fashion Production Intern
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HEMMING BEE
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By
AFP-Relaxnews
Published
Jul 2, 2015
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Gigi Hadid's curves highlight the latest Seafolly collection

By
AFP-Relaxnews
Published
Jul 2, 2015

This week the Australian beach and swimwear company unveiled its summer 2015 campaign, starring supermodel en vogue Gigi Hadid. This is the second time that Seafolly, celebrating its 40th anniversary this year, partners with the American bombshell.


Australian brand Seafolly presents its summer 2015 campaign with Gigi Hadid. ©Enrique Badulescu for Seafolly


With measurements like 34-25-35 on a nearly six-foot frame, it's no surprise Gigi Hadid is one of the most sought after models when it comes to lingerie and swimsuits. In February, Australian brand Seafolly announced that it had chosen the blonde beauty with blue-green eyes to present a first collection, and ultimately, the adventure continues for summer 2015 with a new set of photos.

The campaign was shot by Enrique Badulescu in Miami, where, in front of a turquoise sea lined with white sand, Gigi Hadid's perfectly toned beach body shows off the sexy and sporty pieces from Seafvolly's summer 2015 collection.

Anthony Halas, CEO of Seafolly said of the partnership: "We are delighted to continue our campaign partnership with Gigi Hadid in 2015. She epitomizes the very essence of the global Seafolly girl who loves the freedom of choice our collection gives to her lifestyle."

The print campaign is supported by a film, "72 Hours in South Beach," which shows Hadid driving along South Beach's historic art deco district in a vintage convertible, riding a bike alongside a group of skateboarders and then sailing off on a speedboat. The music for the film is by Australian band Tame Impala.

 

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