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Fibre2Fashion
Published
Nov 1, 2018
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Gieves & Hawkes starts flagship store on JD.com

By
Fibre2Fashion
Published
Nov 1, 2018

British menswear brand Gieves & Hawkes has joined three other brands from the Ruyi-owned Trinity Group to open an official flagship store on JD.com, becoming the fourth such brand.

Gieves & Hawkes is iconic in the world of men’s tailoring, having dressed royalty from George V to Prince William. It is a member company of Ruyi’s Trinity Group


The brand’s debut on JD.com allows Chinese consumers access to the brand’s full offering of apparel and tailoring, via the convenience provided by JD’s nationwide logistics network and luxury delivery service.

Ruyi’s Trinity Group is a leading menswear group based in Hong Kong. JD recently entered into a wide-ranging strategic agreement with Ruyi, which included a series of initiatives in fashion tech and joint sponsorship of the BFC/GQ Designer Menswear Fund.

“We are delighted to welcome Gieves & Hawkes to the growing family of leading international brands partnering with JD to address the growing market for luxury goods in China,” said Victor Hu, president of JD Fashion and Lifestyle.

“Trinity’s collection of brands is consistently excellent in quality, and the opening of the Gieves & Hawkes flagship store is sure to be a hit with JD’s discerning users.”

Other Trinity brands that have joined JD include D’Urban, an elegant Japanese men’s business and leisurewear brand; Cerruti 1881, a chic Italian men’s style label; and Kent & Curwen, a quintessentially British menswear brand in partnership with David Beckham.

“JD.com’s dedication to providing superior service and authentic, luxury goods to its customers makes it the perfect partner,” said Aubrey Wong, senior vice president of Retail (China) at Trinity Group.

“There is incredible history behind the Gieves & Hawkes brand, and the unique opportunity to reflect this in the design of our online presence in China is very exciting.”

“A timeless brand, the exquisite nature of Gieves & Hawkes’ tailoring and men’s garments represents a drive for quality that is shared by both Ruyi and JD.com,” said Qiang Cui, vice president of Ruyi International Group.

“JD’s experience in marketing international brands to China’s most stylish consumers makes it the perfect partner in Ruyi’s mission to cement our place as a world-leading fashion group with the most recognisable brands.” 

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