GetNatty raises seed funding to build technology

Fashion brand aggregator start-up GetNatty has raised an undisclosed amount of funding from a recent seed round. The business will use the investment to build on its technology and expand its revenue channels.

GetNatty will use its seed funding to expand its technology - GetNatty- Facebook

GetNatty’s seed round was led by Grihapravesh Buildteck’s CMD Abhay Kumar and Binod Choubey, Firoze Sethna, and Parth Patel, three entrepreneurs-turned-investors, the Times of India reported. The business will use the funds to build its business and ameliorate its use of technology. 

“We will continue to experiment and bring in new revenue formats, be it in the form of new business channels, fashion events, geographies and product launches which will add real value to the fashion community in India," Kaizad Hansotia, founder and CEO of GetNatty, said in a statement, as reported by the Times of India.

“One of the main reasons for investing in GetNatty is because of the strong work ethics, honesty and sincerity of its founders and their ability to pull talented people from diverse backgrounds to work towards a shared vision," said investor Abhay Kumar, about his reasons for backing the business.

GetNatty runs a multi-brand e-commerce platform for men, women, and children and features a large number of Indian designers such as Riya Raka, Ashish Kumar, Sheetal Patil, Jalpa Shah, Pooja Doshi, Isha Shah, and Nidhi Sharma, among others.

The business has a focus on Indian traditional wear but also features western wear. The Vadodara-based start-up was founded in 2015 by Kaizad Hansotia and its shopping site features an AI interface. 

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