Germany’s Seidensticker creates new executive role

By

Rüdiger Oberschür

Published
Jan 10, 2016

German shirt-maker Seidensticker has named Kevin Ziegler, current Head of Retail, as new Head of Distribution and Development. In this newly-created position Ziegler will be responsible for the segments of retail, e-commerce, wholesale, product management and creative direction.

 
Further, the Head of Distribution will report directly to Frank and Gerd Oliver Seidensticker, who lead the company and define its strategic direction. The move to combine the responsibility for all sales channels responds to the goal of transforming the company into a multi-channel brand and adapt its brands for future demands.

“The new structure at Seidensticker Shirt is part of our focus strategy. Our main goal for the future is to communicate with customers across all channels to provide them with a consistent shopping experience”, said Kevin Ziegler.