Gene McCarthy named new CEO of ASICS America

By

Cajsa Lykke Carlson

Published
Sep 17, 2015

Asics has just announced that industry veteran Gene McCarthy has been appointed CEO of Asics America Group.

He replaces Asics America Group President And CEO, Kevin Wulff, who is retiring at the end of this year. McCarthy will take up his new role on October 1.

"Kevin has been a tremendous leader, driving significant growth for the company and helping to position Asics as a true multi-sport performance brand. Asics America is very well-positioned for continued success, thanks in large part to Kevin's efforts over the last five years," said Motoi Oyama, CEO of Asics Corporation. "We are also thrilled to welcome industry veteran Gene McCarthy to the Asics family, and believe he is the perfect person to help drive our business and brand forward, given his impressive track record and vision in the industry."

McCarthy has over 30 years of experience of working in the sporting goods, footwear and apparel industry and has previously held executive positions at Merrell, Under Armour, Reebok, Timberland and Nike, among others.

"Asics is an amazing brand with so much loyalty and credibility among its global consumer base," said McCarthy. "As a lifelong athlete with an immense respect for the brand, I am honored to have been selected to help take Asics America into its next phase of growth during such a dynamic time in our industry."