Gaurav-Ritu Taneja, Aashna Hegde to walk for Archana Kochhar as showstoppers at NYFW
Leading Indian designer Archana Kochhar has named social media influencers Gaurav-Ritu Taneja and Aashna Hegde as showstoppers for the New York Fashion Week.
Delhi-based husband-wife duo, Gaurav Taneja and Ritu Rathee Taneja of Flying Beast fame and Mumbai-based lifestyle influencer Aashna Hedge will be the first social media influencers from India to walk the ramp at the NYFW.
Kochhar will showcase her ‘Jharokha’ collection with focus on handmade locally grown textiles with a low carbon footprint curated by women weavers from the interiors of the state of Madhya Pradesh.
Commenting on her showstoppers, Archana Kochhar in a statement said, “I’m very excited as this is my fourth showing at New York Fashion Week. In today’s technology driven era, social media influencers pose as powerful thought leaders in the world of entertainment and fashion. Each of these content creators will promote and propel the cause of vocal for local on a world stage for the very first time. I’m truly thrilled with this partnership.”
Gaurav Taneja and Ritu Rathee Taneja in a joint statement added, “We are extremely excited to be making our international inaugural fashion innings at New York Fashion Week as the first content creator couple from India. It is an honour to be handpicked from the Indian content creator community to represent India on the world stage.”
Aashna Hegde said, “I have been an ardent fashion enthusiast and have always wanted to bring to the fore my experimental fashion persona on the global stage. It’s such an honour to represent the Indian fashion community on such a global stage and help leverage the cause of sustainability.”
Kochhar’s New York Fashion Week showcase will be hosted in association with 'The Society' on September 11 at Hall of Mirrors.
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