Gaurav Gupta showcases wedding couture in London, UK before US tour
Designer Gaurav Gupta teamed up with the UK-based Indian traditional wear retailer Aashni & Co to hold a bridal couture showcase in London, UK, on June 14 before heading to the US with Raaz Couture.
Gupta brought his latest collection of bridal couture to London in time for the English wedding season. The showcase took place in London’s Mayfair district and allowed UK shoppers exclusive access to the brand’s opulent occasion wear.
Following the London showcase, Gupta will travel to Chicago, US to showcase his couture collection on June 21 and 22 on Devon Avenue. Gupta has organised the event in collaboration with Raaz Couture by Ghazala Khan.
Following Chicago, Gupta will travel to Los Angeles for another showcase at the Sheraton Cerritos Hotel on June 25 before heading to New York for an event at the historic Roosevelt Hotel on June 29. Gupta’s US brand tour will allow the brand to reach a wider international audience and will give US shoppers the chance to see Gupta’s couture in person.
Gupta also took his brand to Hong Kong on May 14 for a pop-up shopping event at Rosewood. Gupta’s recent calendar of international pop-ups shows the brand’s international drive. Back in India, the brand is currently finishing up its end of season sales at its Kala Ghoda flagship store in Mumbai and Mehrauli store in New Delhi.
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