×
145
Fashion Jobs
NIKE
India Sports Marketing Manager
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
PUMA
Warehouse Manager-Offline Business
Permanent · Bengaluru
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Senior Security Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Senior Software Engineer Iii, India – Marketing Technology Icc
Permanent · Bengaluru
NIKE
Talent Acquisition Coordinator – India, Icc
Permanent · Bengaluru
SS HOMME - SARAH & SANDEEP
Marketing And PR Intern
Internship · MUMBAI
TARAMA
Graphic Designer
Internship · MUMBAI
MASAR GROUP
IT Support
Permanent · DUBAI
NIKE
Sap Security Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
TLM CONSULTANCY
Merchandising Assistant
Internship · MUMBAI
Published
Mar 1, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gaurav Gupta launches fashion film online for new collection

Published
Mar 1, 2021

Designer Gaurav Gupta has launched his latest couture collection ‘The Celestial Sunset’ online with a fashion film as couture continues to embrace digital presentation in the wake of Covid-19. 

Models wearing Gaurav Gupta's new couture collection - Gaurav Gupta- Facebook

 
Gupta collaborated with film maker Sapna Yadav, who shot three models wandering through long grass under the golden light of the sunset to launch his latest collection. The film launched on the brand’s Facebook and Instagram on Sunday. 
 
“For Spring/Summer Couture 2021, we delve into Greek mythology and the mystical sunset,” the brand announced on Facebook. “The play of dusk and dawn, where the sun rises and sets- an endless circle of life.”

The collection was inspired by the The Hesperides; the three mythical Greek nymphs of evening and the light of sunsets. By showcasing the collection with a film, Gupta’s inspirations from the natural world were presented along with the garments themselves. 
 
“We’ve worked with an exciting palette of yellow, twilight pink and dusk blue this season, and they came together very beautifully to mimic a sunset,” Gupta told Vogue India about the collection and campaign. “It’s got a very musical mood and undertone, like a song of the goddesses, something we’ve tried to capture in both the construction and the imagery.” 
 
As large-scale runway shows gave way to digital presentations during lockdown, the trend is continuing into 2021. As the formats of upcoming fashion weeks remain unannounced, it looks like some element of digital presentation will be part of future collection launches. 

Copyright © 2021 FashionNetwork.com All rights reserved.