Gaurav Gupta launches bridal couture by appointment at Mehrauli flagship store

By

Isabelle Crossley

Published
Sep 9, 2021

Designer Gaurav Gupta has launched a new couture bridal collection at his flagship store in Mehrauli in New Delhi with a new, exclusive ‘by appointment’ service for shoppers.

Gaurav Gupta has launched ‘The Bridal Salon’ to give couture clients access to a bespoke service ahead of their nuptials, the brand announced on Facebook. By offering socially distanced and personalised viewings, the eponymous designer has solidified his focus on the bridal market ahead of the upcoming winter wedding season.
 
Where Gaurav Gupta’s 2021- 2022 couture collection showcased at India Couture Week’s recent digital edition was modern, sculptural, and conceptual, the bridal collection is much more classic with heavily embellished lehengas taking centre stage.  The collection features a colour palette of cream, red, and jewel tones and floral motifs, sheer veils and capes, and 3D embroidery give an air of traditional opulence. 

Gupta has become known for his modern takes on sarees and lehengas, using metal thread to create his signature futuristically sculpted looks, which made an appearance in recent couture collection ‘Universal Love’.

With his new bridal line, the designer has showcased his more traditional design skills but stayed true to his brand’s aesthetic by using textured embroidery to create flowing lines to subtly sculpt his garments.