Gaurav Gupta crowdsources guide for Covid-19 resources

By

Isabelle Crossley

Published
Apr 22, 2021

Couturier Gaurav Gupta has created crowdsourced guides for finding verified sources for Covid-19 support and for fighting the virus at home on Instagram to engage customers during the second wave.

 
“Instagram is flooded with unverified contacts right now,” the brand posted on its Instagram page. “Our team has collated a list of verified sources online- assisting individuals with beds, plasma, medicines, and more.”
 
The guidelines can be found on the new ‘Guides’ feature on Instagram which enables users to create guides on their preferred subject and which appears on a new tab on their feed. Gaurav Gupta’s guides features information on food delivery services, tips for staying positive, and immunity-boosting nutrition among other topics.

The brand is continuing to update its guides with new information on a daily basis. By sharing tips and health information, the brand aims to bring together its community at a time when its shops in Delhi and Mumbai are shut and when uncertainty abounds. 
 
The brand also recently released its new couture collection ‘Lucid Dissolution’ on April 19 with a fashion film set amongst ancient ruins. The collection mixes fluid lines with glittering embellishments for a modern take on traditional opulence. Customers can view the collection via WhatsApp appointments, the brand announced on Facebook.