Garnier Nutrisse taps Drew Barrymore as brand ambassador
Global beauty brand Garnier, a L’Oréal brand, announced on Monday the appointment of Drew Barrymore as brand ambassador for its hair care line Garnier Nutrisse.
In this role, Barrymore will be the face of a creative campaign highlighting Garnier Nutrisse's new and improved Nourishing Color Crème formula for nourished hair and better color. The campaign includes TV, digital and social media content.
As part of the campaign, Barrymore shares tips for the best hair color results including using the brand's shade selector tool to find the best shade, opting for the lighter shade if between two shades, using two mirrors to ensure full and even coverage, as well as rinsing with cold water to avoid color fading.
The move is a continuation of Barrymore’s longstanding relationship with the brand. She previously partnered with Garnier for a campaign to promote the Whole Blends Sulfate Free hair care range.
"It's no secret that I've been a Nutrisse user for years. I'm excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème," said Barrymore.
"I've been just about every hair color under the sun, and the updated formula provides a fab shade that cares while it colors and is so easy to master on your own. My favorite is shade 70 because it's super rich and covers my grays.”
"We're delighted to see our partnership with Drew Barrymore expand into hair color," added Garnier's senior VP, Ali Fakih. "She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color, and her 'do it myself' nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador."
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