Garmin India signs Mandira Bedi as brand ambassador
Garmin India, a unit of Garmin Ltd, has named actor and television presenter Mandira Bedi as its brand ambassador.
Bedi will be seen endorsing Garmin smartwatches and accessories in India across the mediums of print, television, and all social media platforms.
Commenting on the brand association, Ali Rizvi, director of Garmin India Pvt Ltd, in a statement said: “Mandira Bedi is not only a star icon but also an inspiration to many fitness enthusiasts and women globally. We are thrilled to have her on board with us and are confident that this partnership will strengthen our brand reach and encourage more people to choose a healthier lifestyle.”
Mandira Bedi, added: “It’s an honour for me to be associated with Garmin- a brand that especially designs and manufactures its products to help fitness enthusiasts by providing the correct guidance and accurate data of their workouts. I am excited to represent a brand that shares the same zeal and passion as me. With their range of smartwatches, together we aim to reach out to more and more people to spread awareness on the need of a healthier lifestyle.”
Garmin sees huge potential for growth in the country’s booming smart wearables market and has also been expanding its retail presence across India. It currently sells through online and offline channels pan India.
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