×
105
Fashion Jobs
KIVE CONSULTANCY
Area Sales Manager(Only Textile & Garment Industry Experience Holder)
Permanent · Ludhiana
JG HOSIERY PVT LTD
Area Sales Manager - (Chennai Location)
Permanent · Chennai
MATRIX CLOTHING PVT. LTD.
Quality Manager
Permanent · GURUGRAM
MATRIX CLOTHING PVT. LTD.
Quality Manager
Permanent · NEW DELHI
NIKE
Sap Platform Offshore Technology Capability Leader – Sec Idc
Permanent · BENGALURU
UNIVERSAL MANAGEMENT CONSULTANTS
Sampling Manager
Permanent · CHENNAI
UNIVERSAL MANAGEMENT CONSULTANTS
Operation Manager - Woven Garments Factory
Permanent · CHENNAI
NVS CONSULTANTS PVT. LTD.
General Manager - Quality (Garments)
Permanent · INDORE
NVS CONSULTANTS PVT. LTD.
General Manager - Quality (Garments)
Permanent · BHOPAL
FEELWELL GARMENTS & ACCESSORIES PVT. LTD.
Logistics Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · MUMBAI
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Marketing, Peter England - Bangalore
Permanent · BENGALURU
PURPLE UNITED
Executive (E-Commerce)
Permanent · NEW DELHI
EXPRESS PLACEMENT
e Commerce Manager
Permanent · NEW DELHI
CORPORATE RESOURCES
Senior Manager - Production
Permanent · COIMBATORE
KIVE CONSULTANCY
Area Sales Manager
Permanent · KOLKATA

Gap targets Gen Z with the launch of Gap Teen

Published
May 6, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gap Inc.'s namesake brand is targeting a new age group with the launch of Gap Teen, a collection of apparel for Gen Z girls made with sustainability in mind. 


Gap


With a focus on denim, the collection offers a range of hoodies, shorts, tops, skirts and more, all made using processes that "save water and reduce waste," Gap said, tapping Gen Z consumer interest in sustainable products.

Select pieces from the debut collection are made with 100% organically grown cotton and Lenzing EcoVero, a fiber made using pulp from renewable wood sources. Others are made as part of Gap's 'Washwell Program' that uses at least 20% less water than conventional wash methods. Meanwhile, some items are made in a factory that runs the Gap Inc. P.A.C.E. (Personal Advancement & Career Enhancement) program, the company's educational program that helps women workers develop new skills to advance in work and life.

According to a study by First Insight, 73% of surveyed Gen Z shoppers - those born roughly between 1995 and 2015 - -said they would pay more for sustainable items, and the majority of Gen Z shoppers said they would be willing to spend an incremental 10% or more on sustainable products.

Available in teen sizes sizes 8-16, the debut Gap Teen collection's prices range from $16.95 to $64.95. 

This week, Gap parent company Gap Inc. announced that it is delving into additional new categories by appointing IMG as its first-ever exclusive multi-brand licensing representative

Amidst these explorations, Gap Inc. is on rocky ground. In late April, the company announced that it had suspended rent payments for stores that have been temporarily closed in response to the Covid-19 pandemic, and warned that it may not survive the next 12 months, as coronavirus shutdowns wreak havoc on the retail world. 

Copyright © 2020 FashionNetwork.com All rights reserved.