×
193
Fashion Jobs
VOLVO WHITE PAINTS INDUSTRIES
Hiring For Sales Officer/Area Sales Manager/ (Haryana)
Permanent · Sonipat
PATANGE INDUSTRIES PVT LTD
Requirement - Production Manager
Permanent · Pune
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Mumbai / Maharashtra
Permanent · Navi Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager - Construction Chemicals
Permanent · Ludhiana
VADILAL
Area Sales Manager
Permanent · Varanasi
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager (Maintenance Division)
Permanent · Jodhpur
PREETI DEVELOPERS PRIVATE LIMITED
Manager- Sales
Permanent · Bengaluru
CEASEFIRE INDUSTRIES PRIVATE LIMITED
Area Manager/ Territory Manager (Sales)_ Goa
Permanent · Pune
INDEED.MX
Trabajo Para Mayores de ed+d
Permanent · MEXICO CITY
INDEED.MX
Trabajo Para Mayores de Edad
Permanent · MEXICO CITY
INDEED.MX
Trabajos Opción Home Office
Permanent · MEXICO CITY
INDEED.MX
Secretaria de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Archivista de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Capturista de Medios Tiempos
Permanent · MEXICO CITY
ECL FINANCE LIMITED
Area Sales Manager- Small Ticket Housing Loan
Permanent · Hyderabad
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PUMA
Senior Manager- Trade Compliance
Permanent · Bengaluru
Published
May 4, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gap explores new categories through multibrand licensing deal with IMG

Published
May 4, 2020

San Francisco-based fashion group Gap, Inc. has announced that it has appointed IMG as its first ever exclusive multi-brand licensing representative, a partnership that opens the door for a range of cross-category product extensions.


Gap hopes to introduce its brands to new audiences through the new licensing deal - Instagram: @gap

 
The new multi-year licensing deal will initially focus on the Gap, Banana Republic, and Janie and Jack brands, seeking to expand their reach by bringing new products to market that complement each label’s distinct identity. GapKids and BabyGap will also receive support from IMG.
 
New categories currently being explored by Gap and IMG include baby equipment, baby care, home décor, textiles and furniture. Through these potential expansions, the companies hope to increase existing consumer touchpoints for the brands involved, while also introducing them to new audiences.

“Gap Inc. operates a portfolio of strong, globally relevant brands that are familiar, trusted and highly marketable across multiple demographics,” said Roy Hunt, head of Gap Inc. franchise and strategic partnerships, in a release. “We are excited to explore new market segments and complementary points of product distribution for Gap, Banana Republic and Janie and Jack in an asset-light way that harnesses their individual strengths.”
 
“Distribution channels and consumer purchasing habits have evolved significantly since Gap’s founding, and never more so than in the last few years,” added IMG’s president of licensing, Bruno Maglione. “We are proud to be partnering with them on this bold new strategic move, which we believe will highlight consumer affection for these brands while showcasing their relevance in everyday life.”
 
At the end of last month, Gap revealed that, in light of the economic challenges presented by the ongoing coronavirus pandemic, the company may need to borrow further funds to survive the next 12 months.
 
In response to the health crisis, the retailer has already joined a number of its peers in withdrawing its annual financial guidance, suspending its quarterly dividend, furloughing a number of employees and drawing down its existing credit lines.
 
Along with its namesake Gap brand, Banana Republic, and Janie and Jack, Gap also owns the Old Navy, Athleta, Intermix, and Hill City brands.

Copyright © 2022 FashionNetwork.com All rights reserved.