Gap adds store in Delhi as part of India expansion plan

By

Maverick Martins

Published
Oct 9, 2017

American apparel and accessories brand Gap, as part of its expansion strategy in India, has added a store in Delhi to take its store count to 11 across the country.

The new store is spread across 4500 sq ft is located on the ground floor at the Pacific Mall at Rajouri Garden in Delhi. This is the brand’s fourth store in the National Capital Region.

“We are thrilled to announce the launch of our next store in Saadi Dilli. The city is perfect for Gap’s on-trend, classic and casual style. With the Fall 2017 offering of shape enhancing styles alongside seasonal wardrobe staples, we are confident that we will be the customer favourite for our customers’ casual wear needs,” Business Head, Gap, Arvind Lifestyle Brands, Parag Dani said in a statement.

The range features ‘Feel Good Jeans’, and as well as denim and leggings in an array of colours and prints, including reds, blues, greens and vintage florals.

Arvind Lifestyle Brands Ltd, a subsidiary of Arvind Ltd, owns the rights to market and sell the brand in India. It launched Gap in 2015 with its first store in Delhi and now operates 11 stores in India.

The brand had also recently formed exclusive partnership with Amazon to widen reach of Gap merchandise in places where Gap is not physically present.