More than one year ago, Gant's Managing Director François-Olivier Gerreboo announced his desire to infiltrate France as one of the brand’s key markets. A country which still represents 5% of global sale turnover.

'Cours de l'Intendance' location of next Gant store in Bordeaux/ Gant Ad Campaign

Therefore its distribution network continues to expand, thanks to four sales outlets’ participation this year of which two have been franchises, the Director specifies “nothing is ever set in stone”.

Now, Gant is present across 20 shops in France (including 15 franchises) and 350 multi-brand stores.

New designer for Gant, Michael Bastin’s range as well men’s, women’s and children’s collections will be displayed at the latest 250 metre-squared Bordeaux address, ’Cours de l’Interdance’.

Further afield, François-Olivier Gerreboo underlines the “enormous growth” in China and Japan (managed by a distributor) and in the US subsidiary.