Gangar Eyenation plans expansion in tier 2, 3 cities
Gangar Eyenation, one of India’s leading branded eyewear retailers, has panned retail expansion in tier 2, 3 cities in states such as Madhya Pradesh, Chhattisgarh, and Karnataka.
The brand has earmarked an investment of Rs 25 crore for this expansion. Along with its retail expansion, it is also expecting a large-scale tie-up with several brand partners to increase business in the existing and new markets.
Commenting on the expansion, Jigar Gangar, director of Gangar Eyenation in a statement said, “Our industry is 20 percent organized and 80 percent unorganized. We plan on beating the competition by spreading awareness on eye health and offering modern and effective solutions.”
“Through its new stores, the company will continue to offer high-quality international labels to brand-conscious consumers in tier 2, 3 markets. As a part of its expansion strategy, the company plans to retain existing customers, while making new ones, through a loyalty program which comes across as a customer’s delight,” he added.
Gangar Eyenation offers the widest range of genuine, international, and national brands, and is an exclusive dealer of fashion brands such as Bentley, Maybach, Cartier, Gucci, Mont Blanc, Armani, Tommy Hilfiger, Calvin Klein, and Carrera catering to all customer segments.
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