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Gabriella Demetriades launches exclusively at Pernia’s Pop-Up Studio at Defence Colony, Delhi

today Dec 6, 2018
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Deme by Gabriella presented its latest collection as a Pernia’s Pop-Up Studio exclusive event in the boutique’s New Delhi Defence Colony outlet.

Deme by Gabriella presented an exclusive collection at Pernia’s Pop-Up Studio in New Delhi - Deme by Gabriella- Facebook

Gabriella Demetriades, the South African model turned designer, hosted an exclusive preview of her brand Deme by Gabriella’s latest collection at Pernia’s Pop-Up Studio in New Delhi’s Defence Colony.

The collection, entitled “Deme Goddess”, launched in store and Demetriades was on hand at the launch to style shoppers in her designs and chat about the collection. Fashion bloggers including Bulbul Varma, Aashima Lamba, and Shatakshi Tomar also made an appearance.

Demetriades presented a collection that stayed true to her signature curve-enhancing silhouettes and gave it a high-octane spin for the festive season. The collection featured metallic accents, ruffles, tassels, and draping with loose eveningwear trousers, mini dresses, and gowns a-plenty.

Following the event took place at the Defence Colony Pernia’s Pop-Up Studio. The boutique is one of the brick-and-mortar retail outlets of Pernia’s Pop-Up Shop, a multi-brand e-commerce platform founded by the designer and entrepreneur Pernia Qureshi.

Having offline retail exclusive events shows Qureshi’s increasingly omni-channel approach. Having started online, the business is swiftly expanding offline with events like Pernia’s Pop-Up Show and boutiques in New Delhi and Mumbai.

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