GOAT Brand Labs partners with Shoppers Stop to fuel growth of its brands

By

Maverick Martins

Published
Sep 14, 2022

GOAT Brand Labs, India's leading house of direct-to-consumer brands has partnered with fashion retailer Shoppers Stop to expand its offline presence across India.

As part of the deal, GOAT Brand Labs will use Shoppers Stop's strong pan-India omnichannel presence to fuel growth of its lifestyle brands.

With this association, women's brands such as The Label life and Abhisthi will now be available at Shoppers Stop stores and website. GOAT plans to launch its other brands like True Browns and many more in the coming months.

Commenting on the partnership, Venu Nair, managing director CEO at Shoppers Stop Ltd in a statement said, “This strategic partnership is in line with our brand purpose of fulfilling the lifestyle choices of our customers. GOAT brands have a unique set of D2C brands that will appeal to a younger audience and help us, onboard new customers. This is a win-win for both the brands, and I look forward to this collaboration and how the synergies will positively work out.”

Rishi Vasudev, CEO co-founder of GOAT Brand Labs added, “Even though GOAT Band Labs acquires digitally native brands, our strategy has always been to adopt an omnichannel approach. And to do that, we have partnered with the best in the country, Shoppers Stop. Together, we have used customer insights and demand planning to decide the first cohort of stores to launch our brands in.”

Shoppers Stop stores retail over 500 international, national brands such as MAC Cosmetics, Veromoda, Cover Story, Only, along with exclusive brands like Kashish, Life, Fratini, and Arcelia, among many others.