GJEPC signs MoU with Ebay to boost exports

By

Isabelle Crossley

Published
Mar 1, 2021

The Gem and Jewellery Export Promotion Council has signed a memorandum of understanding with e-commerce giant Ebay to enable Indian jewellers to reach international buyers through Ebay Marketplace.

 
The MoU, signed between the GJEPC and Ebay Group company ES Online Services (India) Pvt. Ltd., will also see the GJEPC launch an eCommerce Promotion and Facilitation Desk at all of its six regional offices, it announced in a statement on its website. The MoU aims to facilitate international sales and growth in the jewellery industry.  
 
The MoU will also see ES Online facilitate awareness workshops/webinars/seminars to educate GJEPC Members about opportunities in e-commerce retail exports. The business will also provide training on policies and best practices in product listings, selling, shipping, and customer services. For its part, the GJEPC will provide infrastructure support for the workshops.  

A new ‘Made in India’ page will be created as an eBay micro-site and this will feature GJEPC member jewellers retailing products on eBay platforms. This is intended to improve ease of accessibility. 
 
“The collaboration between Ebay, India and GJEPC is a step towards facilitating gem and jewellery exports through e-commerce platform and drive the vision of ‘Digital India’,” said GJEPC chairman Colin Shah. “The platform will enable Indian jewellers to have easy access to international buyers. During the pandemic, the industry demonstrated a keen willingness to adapt to new business realities. Demand for gems and jewellery is picking up in all major export markets, hence it is important for us to tap all important online opportunities. I believe this association with Ebay will be a key catalyst for the digital transformation of the gems and jewellery sector in India.”
 
“We, at Ebay in India, are convinced that Indian gems and jewellery sellers are well poised to scale their business and presence across the eBay marketplace globally,” said Ebay India-CBT’s country manager Vidmay Naini. 

“The MoU is a step forward in enabling them in this endeavour. Together with GJEPC we will educate, support and scale these sellers on the eBay marketplace.”