GJEPC programme in Mumbai brings together 175 jewellery traders

By

Isabelle Crossley

Published
Jun 27, 2022

The Gem and Jewellery Export Promotion Council welcomed over 175 trade members from both South and Central Mumbai to its third Member Outreach program and raised awareness about its export-boosting initiatives. 

The GJEPC recently held its Member Outreach program in Mumbai in partnership with the World Gold Council with support from the Jewellers Youth Forum, the traders’ body announced on its website. The event discussed recent trade developments and participating jewellers also had the opportunity to give feedback on how the GJEPC can improve its operations to better serve its members. 

“We received a great response from our members at the third Membership Outreach program,” said GJEPC chairman Colin Shah, the GJEPC reported. “The Council and other stakeholders from the industry have been able to enlighten members about their respective new programs and initiatives by having a close interaction with them. Currently, the value addition by the industry is close to $8 billion, and I am sure this will increase in the near future as we work together. The Govt. has been proactive, and the FTA with UAE and Australia would further boost India’s competitiveness in gem and jewellery exports.”

The World Gold Council also outlined its initiatives to increase consumer confidence in gold, which is designed to boost gold jewellery sales. The organisation outlined its Retail Gold Investment Principles and encouraged participating jewellers to follow them to improve business performance. 

“The Swarna Adarsh Abhiyaan has been developed based on the Retail Gold Investment Principles set by the World Gold Council,” said the World Gold Council’s global head of market structure and innovation Mike Oswin, the GJEPC reported. “Compliance with these principles will encourage best practices in the gold industry and ensure consumer trust. Following the Code of Conduct guidelines introduced in the Swarna Adarsh Abhiyaan is the ideal way for our industry to operate, thrive and induce trust amongst gold consumers. These principles aim to guide all stakeholders towards a fair yet profitable way of doing business.”