GJEPC launches jewellery design contest Artisan Awards 2021

By

Isabelle Crossley

Published
Oct 12, 2020

The Gem and Jewellery Export Promotion Council has launched the fourth edition of its jewellery design competition ‘Artisan Awards’ for 2021, with the theme ‘Reinventing Vintage’.

 
The GJEPC’s upcoming Artisan Awards 2021 will search for the next rising jewellery design talent by inviting entries from across India and internationally. Next year’s Reinventing Vintage theme is divided into three subcategories: ‘Victorian’, ‘Temple’, and ‘Japaneseque’ jewellery, and entrants must design jewellery for one of these themes.
 
“India has a rich legacy of heritage crafts going back many centuries, and today, we are known across the world for manufacturing world-class jewellery, and designing products catering to various markets,” said the GJEPC’s chairman Colin Shah.

“The Artisan Awards was instituted to challenge designers and help them unleash their creativity. We have been receiving phenomenal response by way of entries for the Artisan Awards all through these years, and this time, too, we are  proud to present the fourth edition of the Awards with yet another challenging theme Reinventing Vintage, to push the design boundaries even further. Interpreting the age-old, classic forms with a contemporary twist is a means to bridge the old and new.”
 
“The theme is unquestionably influenced by the impact of the covid pandemic on jewellery preferences, with more and more consumers gravitating towards enduring, classic designs that will stand the test of time,” said the GJEPC’s convenor for promotions and marketing, Milan Chokshi. 

“The Artisan Awards hope to celebrate the revival of these eternal design eras and will inadvertently chronicle the new design epoch thrust upon us by the pandemic.” 
 
Entries to the contest are open until November 15, 2020 and the entires will be judged by a panel of industry leaders. The Artisan Awards’ 2020 edition’s winners were Harjas Kaur, Namrata Bhardwaj, and Koushik Mondal.