GJEPC banks on new identity to boost India’s jewellery sector growth

By

Maverick Martins

Published
Jul 21, 2021

​The Gem & Jewellery Export Promotion Council (GJEPC), India’s apex body for the jewellery trade, has launched a new brand identity and is banking on the image change to fuel the sector’s growth.
 

GJEPC has unveiled its new logo and plans to launch unique marketing initiatives going forward to put India on the global stage and aims to make it the hub for the jewellery sector.
 
Colin Shah, Chairman, GJEPC said: “The Gem & Jewellery Export Promotion Council (GJEPC) is a forward-thinking, all-inclusive association that believes in constantly upgrading itself to align with the fast-changing and challenging times. The new identity reflects the positioning of putting India on the global stage: the destination the world turns to for gems and jewellery.”

“The new brand identity presents the GJEPC as an apex body driving sectoral growth by connecting government and trade and promoting Brand India on a global level through various initiatives. It denotes a union of our culture and a forward-looking industry body positioning India as a centre of excellence for the gems and jewellery industry,” Shah added.
 
GJEPC has been taking several initiatives to help the jewellery sector recover from the disruptions caused by the Covid-19 pandemic. It recently pushed for transactional digital solutions and conducted the world’s first virtual B2B buyer-seller meets and IIJS trade shows, among others.