GCPL to invest Rs 100 crore in early-stage consumer start-ups

By

Maverick Martins

Published
Apr 10, 2023

Godrej Consumer Products Limited (GCPL) has announced that it will invest Rs 100 crore ($12.3 million) in early-stage consumer start-ups in India from its fund being set up by Spring Marketing Capital (Spring).

The company will invest Rs 5 crore to Rs 20 crore in each start-up, from seed to pre-series A stage. Additionally, GCPL offer its expertise and experience to help founders build strong, sustainable companies.

Commenting on the initiative, Omar Momin, head of mergers & acquisitions at GCPL in a statement said, “In sync with GCPL's purpose of bringing the goodness of health and beauty to consumers, we are excited to collaborate with new-age companies in the home & personal care and health & wellness space along with Spring Marketing Capital.”

“We intent to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India. I would urge new-age companies in these categories to connect with and leverage Spring's expertise and experience across the spectrum of brand building, manufacturing, product development, distribution, and future capital raises.”

Spring was set up by Raja Ganapathy, Arun Iyer, and Vineet Gupta to fund and back founders who are building consumer brands for tomorrow.