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Published
Jan 28, 2020
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G-Shock launches new campaign 'Live Unstoppable' with Tiger Shroff

Published
Jan 28, 2020

Casio India has launched a new campaign ‘Live Unstoppable’ featuring Bollywood actor Tiger Shroff, to promote the brand’s popular range of G-Shock watches.
 

G-Shock launches new campaign 'Live Unstoppable' with Tiger Shroff - Casio


Earlier, Casio has launched its first campaign called '#ChallengeTheLimits' with the actor. After the success of its first campaign, Casio has extended the campaign to further connect with the youth and millennials across the country.
 
The new campaign showcases the brand ambassador Tiger Shroff flaunting his signature kick move encompassing the sub-culture of the brand with vibrancy and robustness.

Commenting on the campaign, Kulbhushan Seth, vice president at Casio India in a statement said: “We are delighted to announce a new campaign that resonates with the vibe of all G-Shock fans. G-Shock as a brand has always been synonymous with strength, and with the Live Unstoppable campaign, we are bringing together toughness with style. With Tiger Shroff on board, we are confident that people are going to embrace the campaign with the same love, as ChallengeTheLimits.”
 
Actor Tiger Shroff added: “I am extremely grateful with the kind of love that #ChallengeTheLimits has received from G-Shock fans, and we really did have a lot of fun while shooting for the Live Unstoppable campaign as well. I sincerely hope that all the G-Shock fans get inspired by this campaign and accept it with more fervour and enthusiasm.”
 
The company is hoping to strengthen its market position in India with such campaigns and is expecting strong sales going forward.

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