G.H Bass Europe opens first retail store
In December 2014, iconic American footwear brand G.H Bass, known for its "Weejun" loafer, launched a European brand, G.H Bass EU.
Now the label is continuing its European expansion with a first retail store in the region. The pop-up is located in the Old Truman Brewery on Dray Walk in East London, and sells the brand's AW15 collection. It will be open until early January 2016, when the company will continue its venture into retail across Europe.
Andrey Voronkov, Retail Operations Manager for GH Bass EU, says: “It’s an exciting milestone for the brand in Europe and we look forward to exploring more retail projects in the future.” G.H Bass launched e-commerce in the region in June 2015 and now intends to head up the EU division of the brand through multi-channel retail.
The label was founded in Maine, US, in 1876, and has been worn by iconic names like JFK and Grace Kelly.
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