Fynd partners with Flipkart to expand omnichannel presence
Reliance-backed Fynd has partnered with e-commerce giant Flipkart to strengthen its omnichannel presence and help brands sell on the e-commerce platform.
With this partnership, Fynd's merchants will be able to sell their products by having special online stores on the Flipkart marketplace.
The partnership will also help Flipkart strengthen its omnichannel strategy, access Fynd's rich brand portfolio, and attract newer merchants to its platform.
Commenting on the partnership, Farooq Adam, Fynd co-founder, in a statement said: “Our expertise is in omnichannel commerce, and Covid-19 has accelerated its demand. Flipkart is a trusted marketplace, and with this integration, we offer brands the opportunity to reach new customers, maximise product discovery, and grow sales.”
Fynd and Flipkart have collaborated to see more than 30 brands go live on Flipkart, including Red Chief, Globus, Spykar, Celio, Ruosh, among others.
Fynd also has partnerships with e-tailers like Amazon, Myntra, Ajio, and Tata Cliq, helping entrepreneurs to sell their products on high-traffic channels.
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