Published
Jun 18, 2020
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Fynd launches augmented reality solution Glam AR for virtual try outs

Published
Jun 18, 2020

Reliance-backed e-commerce platform Fynd has launched an Augmented Reality (AR) solution called ‘Glam AR’ to help customers virtually try out the beauty and makeup products before buying.
 

Fynd launches augmented reality solution Glam AR for virtual try outs - Fynd


Due to restrictions imposed to curb the spread of Covid-19, e-commerce firms and retailers are turning to technology to help them make the right choice while buying the products.
 
With the new Glam AR feature, customers will be able to experiment with products in real-time by using smartphone cameras. The screen acts as a mirror, reflecting its selection of shades and products from the brand’s collection.

“With Glam AR, consumers can discover products and virtually try them before they purchase. This launch is another milestone in our vision to enable retail businesses to focus on consumer-centric goals while accelerating growth,” Farooq Adam, co-founder of Fynd, said in a statement.
 
Founded by Adam, Harsh Shah, and Sreeraman MG in 2012, Fynd works on an online-to-offline (O2O) business model and optimises delivery time by sourcing products from the nearest offline store.
 
The online e-commerce platform allows customers to buy fashion products from various categories – including clothing, footwear, jewellery, and accessories, from prominent brands in the country.

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