Future Lifestyle brand 'All' to launch festive collection with a Facebook live fashion show
The brand is looking to bridge the gap with millennials through the fashion show. The live fashion show will showcase 17 looks in ethnic, semi-casual and party wear for both, men and women.
Hetal Kotak, CEO at All The Plus Size Store, said, “Festive season is one of the most awaited times of the year when customers want to dress their best. With the Facebook Live fashion show of the new collection, we are trying to bridge the gap with millennials and making our products easily accessible. The collection will be available at its physical as well as online store.”
All is an apparel brand established in 2005 which caters to the plus-sized section in India. All's range includes formal, ethnic, party and casual wear for both, men and women.
The brand offers western to ethnic wear and accessories and currently retails through 68 standalone stores and shop-in-shops at Central across India.
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