Future Group makes online debut with Big Bazaar’s sale event on Amazon
Future Group has entered the online market with the launch of Big Bazaar’s flagship event ‘Sabse Saste Din’ on the e-commerce platform Amazon India.
The five-day sale event is currently underway on the platform and will conclude on January 26.
Future Group will offer over 65,000 deals on items from various categories such as fashion apparel, footwear, toys, luggage, and home décor on Amazon.
Earlier this month, Amazon had signed long-term agreements with Future Group to strengthen its presence in the Indian market. With these agreements, Amazon India is now the authorized online sales channel for Future Retail and Future Consumer brands. The agreements focus on key categories like fashion, footwear, personal care among others.
“Amazon and Future Group have common values of serving customers everywhere in the best possible manner. This partnership will allow us to build upon each other’s strengths in the physical and digital space so that customers benefit from the best product, assortment and price,” Kishore Biyani CEO of Future Group said in a statement.
Big Bazaar is part of Future Retail and one of the highest contributors to the company’s overall revenue. It had started its India operations in 2001 and the company launched its Republic Day sale called ‘Sabse Saste Din’ in 2006.
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