Future Group’s ‘Sabse Saste Din’ sale to debut on Amazon

By

Maverick Martins

Published
Jan 2, 2020

​Future Group’s flagship event, ‘Sabse Saste Din’ (Most Cheapest Days), is all set to debut on e-commerce major, Amazon India, this January.
 

Future Group offers high discounts on all its products during the six-day sale event at all its retail stores such as Big Bazaar, FBB, and others.
 
Amazon will have a dedicate webstore for the sale event while Future Group will directly deliver the products ordered through its network of outlets and warehouses, the Economic Times report citing sources.

Amazon had acquired a stake in Kishore Biyani’s retail venture last year and this is the first event of the latter on the e-commerce marketplace. The Future Group already sells its private brands and other products ranging from food and fashion to furniture on Amazon.
 
“All Future Group big properties (discount events) will also be celebrated on Amazon. This is the first time ‘Sabse Saste’ sales will happen outside of Future Group’s stable,” sources told the publication.
 
In December 2019, the Competition Commission of India (CCI) has cleared the acquisition of a stake in Future Coupons Limited by Amazon.
 
Future Coupons is a subsidiary of Future Group, which owns 7.3 percent of Future Retail (owner of Big Bazaar and Fashion Big Bazaar), and through the deal, Amazon owns 3.58 percent stake in the brick-and-mortar retailer which operates more than 1,500 stores in the country.