Future Group’s FBB opens two stores in Oman

By

Isabelle Crossley

Published
Apr 22, 2019

Future Group’s fashion brand FBB opened two brick-and-mortar stores in Oman last week at Mall of Muscat Ma’abela and City Centre Suhar. The stores opened as part of a joint venture between Future Retail and Khimji Ramdas.

The Indian value fashion retailer FBB has officially launched in Oman with its first two store openings. The new FBB Mall of Muscat store measures 20,000 square feet and retails FBB’s in-house brands including DJ&C, Buffalo, Knighthood, Studio NYX and Shatranj. FBB’s City Centre Suhar store measures 12,000 square feet and also carries the brand’s ranges of clothing, footwear, activewear, and accessories. 

“We are really excited to launch our flagship stores in Muscat and Sohar,” said FBB’s CEO Rajesh Seth as reported by Muscat Daily. “As a brand, FBB has always believed in growing with our consumers. This entry into Oman will help us cater to a newer set of audience and bring the best of value fashion to fashion lovers in the country.”

FBB, which counts Bollywood celebrities Katrina Kaif, Varun Dhawan, and Diljit Dosanjh as brand ambassadors, aims to expand across the Middle East and open more brick-and-mortar stores in the near future.

“I think there is a lot to offer to the Omani audience, especially to the fast growing millennials segment,” said Future Retail’s director Sachin Malhotra. “Starting with two ‘FBB’ stores at Muscat and Sohar, we are geared to expand our footprint across the Middle East and make FBB one of the preferred global fashion brands.”