×
144
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
By
Reuters API
Published
Feb 10, 2017
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

From stained glass to stylists, Spain bids to be global shopping hub

By
Reuters API
Published
Feb 10, 2017



Alongside revamps of tired beach resorts and restoration of stained glass, Spain is attempting to lure tourists with shopping city breaks to widen its appeal to the biggest spenders -- and not coincidently to keep its economic recovery on track.

Regional governments, construction and travel firms as well as shops are working hand-in-hand to recast Spain - and Madrid in particular - as a retail hub to rival Milan or Paris, at the epicentre of a wide movement to propel Madrid into the big league of global shopping destinations.

These efforts include simplifying Spain's value-added tax refund system from foreigners and promoting Madrid's shopping credentials with Chinese bloggers, many of whom were invited to tour the sights last year.

The sprawling Canalejas shopping complex is at the centre of the capital's luxury makeover. It is a private initiative - due for completion in 2018 - which involves refurbishing seven buildings and which will house Spain's first Four Seasons hotel.

With a price tag of 500 million euros (426 million pounds), the work includes renovating the ornate pillars, crumbling marble and mahogany wood interiors in the 19th century buildings, which were once used as head offices by Spanish banks.

"We are failing to attract the tourists we want," said Maria Jesus Escobar, public sector officer at Ernst & Young, at a recent tourism summit in Madrid. "We want to target those with the most purchasing power."

Tourist arrivals in Spain have reached record highs for four years in a row, growing to 75.6 million in 2016.

But some 20 percent of those were potentially "borrowed" from other Mediterranean destinations that have suffered from recent violence, such as Turkey or Egypt, according to industry lobby group Exceltur.

Retaining these visitors is key: tourism generates one in eight jobs in Spain and has underpinned its recovery from recession. But that alone is not enough.

The number of foreign visitors has risen around 30 percent since 2006, but their spending per head has actually decreased slightly. One reason for this is that Spain draws a fraction of the world's most profitable tourists - Chinese and Russians - and has cornered only 4 percent of Europe's luxury shopping market.

FLYING TO CHINA

Playing catch-up will not be easy - nor unchallenged. France has gone all out in cutting visa turnaround times for Chinese tourists to 48 hours at most, for instance.

Singapore and Tokyo are also vying for attention from Asian shoppers while London's allure will get a fresh boost from a fall in the value of the pound following Britain's decision to leave the European Union.

But Spanish industry players are rising to the challenge, with airlines increasing the number of flights between Spain and Asia. Spanish carrier Iberia touched down in China for the first time in 2016.

Outlet centres in Madrid and northeastern Barcelona - a port city famed for its Gaudi architecture and a popular stopover for cruise ships - recently added chauffeurs, stylists and a hands-free service allowing shoppers to avoid carrying their own bags.

As for what is on offer, few Spanish brands attract the same recognition as Paris or Milan-based fashion houses.

But firms like luxury leather label Loewe or designers Adolfo Dominguez and Agatha Ruiz de la Prada may stand to benefit, and Madrid also boasts flagship outlets of Inditex , owner of high-street brands Zara and Massimo Dutti.

Like department stores in Paris or Moscow, Spain's El Corte Ingles chain has staffed up with Mandarin-speakers.

Fine jeweller Suarez, which already derives 60 percent of its sales from foreign tourists, has done the same and also hired Russian-speaking sales staff for its store in the high-end resort town of Marbella. "We need to create a cosmopolitan experience: one that is unique and that means promoting international brands alongside Spanish ones," said Carlos Delso, director of the 70-year-old family business which designed Queen Letizia's engagement ring.

Ernst & Young calculates that turning Spain into a shopping hub could more than triple spending by non-Europeans on tax free purchases to 5 billion euros ($5.4 billion) by 2019 - and create 50,000 jobs.

(Editing by Sarah White/Jeremy Gaunt)

© Thomson Reuters 2022 All rights reserved.