×
287
Fashion Jobs
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
AASPIRE MANAGEMENT CONSULTANTS
Manager Production – Heat Treatment - aa / RP / ht- Pdn / 18 - w / 21
Permanent · Chennai
NIKE
sr. HR Operations Specialist
Permanent · Bengaluru
FREELANCER NEHA SHARMA
Senior Production Manager For Singapore/Canada/Australia
Permanent · Mumbai
SMART CONSULTANCY SERVICES
Deputy General Manager (Knits)
Permanent · Bengaluru
MICRO PLASTICS PVT LTD
Production Manager
Permanent · Bengaluru
WORKOID CONSULTANTS.
Production Manager-Handicrafts-Udaipur
Permanent · Udaipur
SIYARAM SILK MILLS LTD
Regional Sales Manager Fabric - South Region (India)
Permanent · Chennai
AVENUE SUPERMARTS LIMITED
Operations Manager
Permanent · Chennai
PYRAMID HUMAN RESOURCES CONSULTANCY
Manager - Production (Ammonium Chlorite)
Permanent · Karaikal
WEATHER RISK MANAGEMENT SERVICES PRIVATE LIMITED
Production Manager(1+ Years)-Kanpur
Permanent · Kanpur
ISHIN
E-Commerce Business Development Manager
Permanent · Mumbai
ISHIN
E-Commerce - Listing Manager
Permanent · Mumbai
NIKE
Software Engineering Manager - Operations & Logistics Technology, India – Move Icc
Permanent · Bengaluru
NIKE
Principal Quality Engagement Manager, India – Tech Ops Icc
Permanent · Bengaluru
BIG SOFT HR SOLUTIONS
Production Manager (Mechanical) Mumbai
Permanent · Mumbai
BIG SOFT HR SOLUTIONS
Production Manager (Electrical) Mumbai
Permanent · Mumbai
BIG SOFT HR SOLUTIONS
Production Manager Tetra Line
Permanent · Mumbai
ISHIN
Sales Manager / Bdm - Women's Apparel (Retail/Wholesale)
Permanent · Mumbai
ACCURATE PLACER
Production Manager qa Manager Shift in Charge Distillation Engineer
Permanent · Raichur
RELIABLE CLOTHING PVT LTD
Production Manager
Permanent · Mumbai
ALWAYS KIDDING PVT. LTD.
Garment Technician
Permanent · Mumbai
Published
Nov 19, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

French Federation sets January menswear and haute seasons dates; calculates Media Impact Value of $123 million for previous season

Published
Nov 19, 2020

The Federation de la Haute Couture et de la Mode, French fashion’s governing body, has announced the dates for its next menswear and haute couture runway seasons in January 2021, confirming that these two major fashion events will actually take place early next year.

Chanel - Fall-Winter2020 - Haute Couture - Paris - © PixelFormula



The Federation made the announcement  one day after Pitti, the giant trade fair in Florence, revealed that it was pushing back its next event from January to February due to continued concerns about the coronavirus pandemic.

However, here in Paris the Federation announced that it will host two full seasons next January. The dates of the next two catwalk seasons in Paris will be as follows: menswear from Tuesday 19 to Sunday 24 January 2021, and for haute couture, from Monday 25 to Thursday 28 January 2021.

In a related move, the Federation also released estimates of the global media impact of its most recent catwalk season. The last Paris Fashion Week, dedicated almost exclusively to womenswear, took place from September 28 to October 6. All told, 82 houses were listed in the official calendar, with 17 staging live fashion shows; 19 physical presentations and 46 exclusively digital events.  The two upcoming seasons are expected to be similar mixes of live shows; physical rendezvous and online unveilings.

The entire content from the 2020 September/October season was presented on the platform developed by the Federation de la Haute Couture et de la Mode (FHCM) in partnership with Launchmetrics. Extra content by the fashion houses, diverse media and cultural partners of the events furnished the offer, conceived as much for the professionals as for the general public.

Collectively, the video content of all houses registered on the official calendar reached a total of 153.5 million views; of which 135 million views on YouTube; along with 18.5 million cumulative views on Weibo, Tencent Video and Wechat. While the actual PFW platform cumulated 230,000 visitors and 606,000 page views.


Hermes - Fall-Winter2020 - Menswear - Paris - © PixelFormula


Using learning algorithms Launchmetrics, the brand performance cloud for fashion and luxury, estimated that the combined media impact value of this latest PFW stood at $123 million.

This audience was complimented by the visibility brought by The New York Times, The Asahi Shimbun and Canal+, adding a further 1.5 million pages viewed, and “helping to increase the visibility of the PFW and the houses in their communities and in the territories they cover respectively,” the Federation said in a release.

“Google, YouTube, Instagram, Facebook, Canal+, The New York Times, The Asahi Shimbun and Hylink (for the Chinese networks), have formed a network of partners essential to the amplification of this new… form of PFW, contributing to bring the diversity and creativity of the houses on the official calendar to the international scene. To date, the FHCM is pleased to share the success of the system set up, offering PFW an extended impact as a sign of its digital acceleration,” the Paris-based organization added.


 

Copyright © 2021 FashionNetwork.com All rights reserved.