×
316
Fashion Jobs
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
By
AFP
Published
Mar 11, 2008
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

French designer Christian Audigier : Hollywood's new star

By
AFP
Published
Mar 11, 2008

CULVER CITY, California, March 11, 2008 (AFP) - Few in France would recognize Christian Audigier, but the designer has become the country's hottest export after his creations made him the darling of Hollywood's biggest stars.



www.ChristianAudigier.com

"Here, I'm on the same scale as people like Tommy Hilfiger or Ralph Lauren," said the 49-year-old, who counts Madonna, Mariah Carey, Sylvester Stallone, Britney Spears, Puff Daddy and Kanye West among his clients.

Arriving in the United States in 2000, Audigier first made his mark by reviving the 'Von Dutch' label. It became a "global phenomenon," he told AFP at his office in Culver City, California -- but admitted luck played its part.

"I met Britney Spears in the street, she wore the first (Von Dutch) baseball cap. Three days later, I met Justin Timberlake in a nightclub and gave him a cap to wear too," Audigier recalls.

"Three weeks later they split up and were featured on the cover of People magazine wearing those two hats."

Flushed from his success at Von Dutch, Audigier branched out on his own in 2004 with a clothing line inspired by Californian tattoo artist Don Ed Hardy.

Learning from the Spears-Timberlake episode, he sent out clothes to all the stars and used the paparazzi, hotel and restaurant staff to spread the word.

"I called everyone, I sent clothes to Madonna, Paris Hilton, Nicole Richie... and it kicked off the same craze," he said.

Flamboyant and colourful, Audigier says his designs appeal to people who want to inject a little fun into their wardrobes or those who just want to get noticed -- a trait that in Hollywood, covers almost everyone.

Audigier continues to send his designs to stars for free, and occasionally hits the jackpot, such as when Madonna wore an Ed Hardy t-shirt on her trip to Malawi to adopt a little boy. All the world's press were present.

Today, he oversees four labels: Ed Hardy, the luxury Christian Audigier brand, Crystal Rock -- which was created by his 15-year-old daughter -- and Smet, a collaboration with French rocker Johnny Hallyday.

He makes 70 percent of his products in Los Angeles, the rest in China. It costs more doing it this way, but ensures higher quality and cuts down delays -- and with t-shirts selling at 180 dollars a piece, Audigier can afford it.

Last year his empire recorded sales of 115 million dollars, and he expects this to more than double to 300 million in 2008.

The designer's next venture is in France, where he has not been for two years. He is opening a shop in Paris next week, but has no plans to move back, saying: "I love France... but I have the rest of the world to think of."

by Tangi Quemener

Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.